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Tender Touch · PadMan Campaign

Making period education interactive.

A familiar game opened the door to a more approachable conversation about menstrual awareness, hygiene, and product experience.
Two PadMan campaign ambassadors carrying Tender Touch sample bags

Campaign details

Client
Tender Touch
Duration
4 days
Locations
Kathmandu · Lalitpur · Bhaktapur

The challenge

Make a hesitant subject easier to talk about.

Menstrual awareness is often surrounded by hesitation and limited open conversation. The challenge was to create a consumer engagement experience that made menstrual hygiene simple, approachable, and engaging while encouraging people to experience the product.

The big idea

What if period education could be fun?

Instead of conventional awareness or sampling, Green Apple used Rock Paper Scissors as the conversation starter. A simple game gave people an easy reason to stop, participate, and engage with the activation team.

Play + Learn + Experience

The activation

One interaction. Three purposeful moments.

Across Kathmandu Valley, the team turned product sampling into an experience people could enter without hesitation.
01

Play

Consumers joined a quick, familiar game of Rock Paper Scissors.

02

Learn

The interaction moved naturally into simple conversations about period awareness and menstrual hygiene.

03

Experience

Participants received free PadMan samples, connecting awareness with a direct product experience.

A PadMan ambassador playing Rock Paper Scissors with a campaign participant

The impact

A sampling activity became a meaningful brand interaction.

The campaign created opportunities for:

  • Direct consumer engagement
  • Menstrual-health education
  • Product trial
  • Meaningful brand interaction
  • A more approachable conversation around menstrual hygiene

The result

A simple game became a gateway to an important conversation.

By bringing together play, education, and product experience, Green Apple made menstrual awareness more approachable, engaging, and memorable across Kathmandu Valley.

Campaign gallery

A PadMan ambassador engaging young visitors in a public space
A PadMan ambassador speaking with consumers beside a Kathmandu street
PadMan campaign ambassadors carrying sample bags outside a shopping centre
A PadMan ambassador creating campaign visibility at Patan Durbar Square
The PadMan campaign moving through a busy Kathmandu market
Crowds encountering the PadMan campaign in a Kathmandu market

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